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Ford Debuts Ford Ranger, Everest, Ranger Raptor and a Host of ‘Always-on’ Customer Experience Initiatives at Bangkok Motor Show 2022
Ford Debuts Ford Ranger, Everest, Ranger Raptor and a Host of ‘Always-on’ Customer Experience Initiatives at Bangkok Motor Show 2022
21 Mar 2022
- The Ford vehicles, packed with enhanced capabilities and impressive performances, are ready to excite Thai customers and revolutionize their respective segments
- Pricing for the Ford vehicles: Ranger Sport starts at THB 929,000, Ranger Wildtrak starts at THB 999,000, Everest Sport price is THB 1,464,000, Everest Titanium+ price is THB 1,854,000, and Ranger Raptor price is THB 1,869,000. All Ford vehicles will come with a complimentary 5-year or 150,000 km factory warranty and Ford Ensure first-class insurance for the first year of ownership
- Selected series are now open for reservation online via Ford official website www.ford.co.th and on-ground at the Bangkok Motor Show as well as at Ford dealerships nationwide
- Ford strengthens its commitment to deliver an enhanced ownership experience with innovative services and ‘always-on’ relationship with customers.
BANGKOK, THAILAND, March 21, 2022 – Ford Thailand today revealed the latest lineup of next-generation Ford vehicles, including the Ford Ranger, Ford Everest and Ford Ranger Raptor for the first time at the Bangkok International Motor Show 2022. Customers can now enjoy the convenience of booking these next-gen Ford vehicles online through the Ford website, and on-ground at the Motor Show or at Ford dealerships nationwide.
Together with the reveal of the next-gen vehicles, Ford committed to strengthening its customer relationships with ‘always-on’ commitment driven by digitally enabled services like FordPass™ mobile application and a number of service initiatives to help enhance our customer’s ownership experience.
“We are excited to celebrate the next milestone in our flagship nameplates’ ongoing success with the reveal of our Ford Ranger, Ford Everest and Ford Ranger Raptor together for the first time in the world at the Bangkok Motor Show today,” said Wichit Wongwatthanakan, managing director, Ford Thailand.
“Ford has been revolutionizing the truck and SUV segments in Thailand each time we have launched a new product, and these next-gen vehicles will continue that trend with impressive performance, capabilities and versatility that customers look for in their next vehicles,” Wichit added.
Ford Ranger
Developed for fearless independents, the Ford Ranger is the smartest, most versatile and most capable Ranger ever – a perfect partner for customers to rely on, enabling them to achieve their aspirations without limits, whether at work, with family, or at play.
Being customer obsessed, Ford engineers and designers have translated rich input from customers around the globe into features of the pickup they didn’t even know they needed. These new features and technology will allow owners to ‘Live the Ranger Life’ to the fullest.
Muscular and athletic, the Ford Ranger pushes beyond traditional design boundaries with purposeful exteriors. Flanking the bold new grille, the C-Clamp shaped headlamps give Ford Ranger that unmistakable ‘Built Ford Tough’ look. In addition to the new matrix LED headlights, the new integrated rear box step behind the rear tires makes accessing the cargo area easier than ever before.
For customers in Thailand, the Ford Ranger will come with 2 powertrain options – a 2-litre diesel bi-turbo or a 2-litre single-turbo variant, pairing with a choice of 6-speed manual or auto, and a 10-speed automatic transmission. With durable features like a high-strength steel frame, frame-mounted steel bumpers and 50mm increased width and wheelbase — powered by powerful engines— you can rely on your Ranger whether on your everyday drive or the toughest terrain.
Inside, the cabin has been completely redesigned with more comfort, technology and functionality along with more premium materials and more storage. The coast-to-coast instrument panel creates a spacious and premium feel in the cabin. The Ford Ranger is a smart truck that gives you a new level of command and control. Providing smart and connected features, the large portrait-style center 10.1-inch or 12-inch touchscreen linked to a 360-degree camera also comes with Ford’s latest SYNC4A® connectivity and entertainment system. New digital instrument cluster elevates your driving experience by bringing you more information and greater access to the right vehicle data when you need it.
Improved customer functionality includes a wider track providing more room between the wheel arches, a wider cargo area that could accommodate a full-width pallet in the tray, a new cargo management system designed with dividers to hold various sized items, and an onboard inverter that offers power to the box, with 400W of available power and an AC outlet in the tray, meaning customers can power a range of appliances like rice cooker or small oven by plugging directly into the Ranger.
For the first time, Ford Ranger will also come with up to six selectable drive modes: Normal, Eco, Tow/Haul1, Slippery, Mud/Ruts, and Sand, a feature previously only available in the Ranger Raptor.
These are some examples of the elements that enable Ranger to inspire owners to do more of what they love to do with features that encourage them to explore new horizons.
On display at the Motor Show and available for online bookings are the Ford Ranger Wildtrak and Sport series.
Ford Ranger Wildtrak will be available in six exterior colors including Aluminium Metallic, Meteor Grey, Absolute Black, Snowflake White Pearl, Luxe Yellow and Sedona Orange with prices starting from 999,000 THB.
Ford Ranger Sport will be available in five exterior colors including Aluminium Metallic, Meteor Grey, Absolute Black, Arctic White, and Sedona Orange with prices starting from 929,000 THB.
Ford Everest
The Ford Everest blends adventure-ready capabilities with exceptional comfort, craftsmanship and customer-focused technology in a rugged, refined and fun-to-drive SUV.
The exteriors come with a strong-yet-sleek design, while the 50mm wider track and longer wheelbase create a more progressive, muscular appearance and, at the same time, help deliver a more controlled ride on-road while tweaks to damper settings allowed the team to inject more fun and control into the Everest’s ride, both on- and off-road.
In term of power and torque, the Ford Everest will be available in either the 2.0-litre diesel single turbo or bi-turbo, with options of six-speed automatic or Ford’s efficient 10-speed automatic transmission.
Adding to a sense of spaciousness amplified by the full-width coast-to-coast instrument panel and center console, the Everest offers an array of amenities that make for a comfortable and convenient drive such as integrated wireless charging, and an electric parking brake. Both the second- and third-row seats have also been designed to fold flat to allow for long loads to be carried safely.
The latest technology offers connectivity at your fingertips thanks to the large, high-resolution portrait 10.1- or 12-inch touchscreens and 8- or 12.4-inch digital instrument panels. The Everest is loaded with Ford’s latest SYNC4A® system and an embedded factory-fitted modem, allowing customers to connect to the Everest when linked with the FordPass™ app.
Packed with a new suite of driver assist technologies, the Everest helps keep you and your family safer. The Active Park Assist 2.0 helps reduce the stress of parking at the press of a button. The new adaptive cruise control with stop and go, making drivers feel more confident and in command on the road. Other new safety features include Lane-keeping system with road-edge detection, Evasive steer assist, and Reverse brake.
On display at the Motor Show and available for online bookings are Everest Titanium+ and Sport series.
Price for Ford Everest Titanium+ is 1,854,000 THB. Ford Everest Titanium+ will be available in six exterior colors including Aluminium Metallic, Meteor Grey, Absolute Black, Snowflake White Pearl, Equinox Bronze and Sedona Orange. Standard interior color is available in Ebony color, while a lighter interior ‘Praline’ color will be available as option.
For a sporty look, price for Ford Everest Sport is 1,464,000 THB. Ford Everest Sport will be available in seven exterior colors including Aluminium Metallic, Meteor Grey, Absolute Black, Snowflake White Pearl, Equinox Bronze, Sedona Orange and Blue Lightning.
Ford Ranger Raptor
Designed and engineered by Ford Performance, the second-generation Ranger Raptor has been developed with smarter technology controlling tougher, next-generation hardware to raise the off-road performance bar as a pickup built for true enthusiasts.
Packed with new features to tackle off-road terrain, the Ford Ranger Raptor introduces the new twin-turbo 3.0-litre EcoBoost V6 petrol producing up to 397PS at 5,650rpm and 583Nm of torque at 3,500rpm tuned by Ford Performance, enabling phenomenal performance on and off-road. Paired with a 10-speed automatic transmission tuned to meet Ford Performance standards, the Ford Ranger Raptor’s new engine delivers effortless acceleration on gravel, dirt, mud and sand.
A class-exclusive electronically controlled active exhaust system allows drivers to alter the sound of their Raptor with four selectable exhaust modes: Quiet, Normal, Sport and Baja.
To give desert-running power, the Ford Ranger Raptor’s anti-lag system, available in Baja mode, has been designed to keep the turbo spinning for up to three seconds when you get off the throttle so that you’ve got instant power out of corners or between gears.
The Ford Performance team collaborated with FOX™ using a mixture of computer-aided engineering (CAE) and real-world testing to tune the spring rates, setting the ride height, tuning the valves and honing the ride zones to create the perfect balance between comfort, control, stability and traction on- and off-road. The Ford Ranger Raptor features next-generation FOX 2.5-inch Live Valve Internal Bypass shock absorbers which are the most sophisticated ever on Ranger Raptor and can adapt in real-time, with sensors placed around the vehicle enabling the shocks to adjust damping rates at each corner 500 times a second.
The Ford Ranger Raptor features up to seven selectable drive modes: Normal; Sport and Slippery are for on-road use, and Rock Crawl; Sand; Mud and Ruts and Baja are for off-road use.
The new interior has been designed for hardcore off-road racers. The Ford Performance ‘Code Orange’ accents on the instrument panel, trim and seats are enhanced by Raptor’s ambient lighting, which bathes the interior in an amber glow. All-new performance seats for the front and rear, inspired by the seats in an F-22 Raptor jet fighter, keep passengers firmly placed whether on- or off-road.
The Ford Ranger Raptor comes with a fully digital cabin, with high resolution 12.4-inch digital cluster and 12-inch center touchscreen boasting Ford’s new-generation SYNC 4A®. Other features include Upfitter Switches and Off-Road Screen.
Available in four exciting colors, including Absolute Black, Arctic White, Code Orange and Conquer Grey. Pricing for the Ford Ranger Raptor starts from 1,869,000 THB.
The Ford Ranger will be built at Ford’s Auto Alliance Thailand (AAT) and Ford Thailand Manufacturing (FTM) facilities in Rayong. The Ranger Raptor will be built at FTM, while the Everest will be built at the AAT plant. Ford has recently invested THB 28 billion (US$900 million) in Thailand — the company’s largest-ever single investment in the country to modernize its local manufacturing operations and to also drive the Ford+ plan for growth and value creation.
Delivering new, connected, personalized and always-on experiences
Ford is sharpening its focus on customer experience, connecting with customers with its ‘always-on’ promise. With the ambition to ‘Treat Customers Like Family’, Ford now offers differentiated services by fully integrating technology via the FordPass app that connects our customers to their vehicles 24/7 via their smartphones.
Key functionalities and services for FordPass will include the ‘Vehicle health alert’ that will automatically notify customers when their vehicles need service and maintenance, using the intelligence of connected vehicle data that monitors vehicle usage. That means customers don’t have to worry about when to bring in their vehicles for service. FordPass also comes with a remote start feature to ensure the temperature inside the vehicle is comfortable when driver gets in.
A full suite of service initiatives available with the next-gen Ford vehicles include:
- Ford Product Expert provides personalised expert advice to help owners learn about the advanced features of their vehicles as well as purchasing advices to help you choose a model that best suits your lifestyle.
- ‘Know Your Vehicle’ program, a personalized always-on customer education channels through FordPass™, the Ford website and experiential sessions, all to help customers use their vehicles to the fullest potential.
- Online service appointments, pick-up and delivery service as well as courtesy vehicle while their vehicle is being serviced, are available to help enhance the convenience of owning a Ford vehicle
- 24-hour service Ford Call Centre will be our customers’ point of contact to help resolve their concerns and quickly get back on their enquiries.
“We all know how very important it is to delight our customers with remarkable, high quality vehicles. But an exceptional product is only part of the story. We need to give our customers an exceptional experience as well. Because the vehicle sale is the beginning of our journey together,” said Wichit. “We understand our customers have busy lives and want convenience on their terms. And that’s what we’re doing, with our always-on commitment to making their lives easier.”
Reserve your next-gen Ford vehicles
Be among the first to order a next-gen Ford vehicle from Ford official website at www.ford.co.th. For an enhanced online experience, Ford has collaborated with Google to introduce ‘Immersive Edge Technology’ through 3D/AR technology, allowing customers to see the next-gen Ford vehicles come to live virtually and make a purchasing decision from their mobile device.
Ford understands Thai customers and their love for vehicle personalization. With the next-gen Ford vehicles, through online and off-line booking channels, customers can also add ‘option package’ that include a host of advanced driver assisted technologies and factory-warranty parts and accessories to customize their new Ford vehicle to meet their unique style and usage.
Bookings for selected models can also be made at the Bangkok International Motor Show 2022 as well as at all Ford dealers across the country.
All the next-gen Ford vehicles will come with a complementary 5 years or 150,000 km factory warranty and Ford Ensure first-class insurance for their first year.
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About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 183,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at https://corporate.ford.com/.
Contact:
Preeti Prapandvidya
Ford Thailand
+66.81.930.1088
Kamolpatch Yarangsee
Ford Thailand
+66.90.594.0999
Pimchanok Phungbun Na Ayudhya
Hill+Knowlton Strategies
+66.95.941.7472
