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About Ford

FORD THAILAND

FORD THAILAND

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Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 199,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles.

At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.

Ford Motor Company in Thailand includes several business functions that support selected activities in the region, as well as all sales and marketing activities in Thailand to provide an outstanding Ford customer and ownership experience.

Ford Motor Company established its ASEAN regional headquarters in Bangkok in 2003, from where it manages the production, distribution, sales and servicing of Ford brand vehicles for all ASEAN markets. In 2010, with its Thailand operations leading the way, Ford began a product-led transformation of its business across the ASEAN region.

Since 2011, Ford has been one of the fastest growing automotive brands in Thailand, outpacing overall industry sales and gaining market share. This progress is being driven by the segment-defining Ranger pickup truck, the recently launched Everest premium SUV, EcoSport compact SUV, as well as the Focus and Fiesta passenger cars.

In 2012 Ford Thailand Manufacturing (FTM) was established in Rayong province to reinforce the strategic role of Thailand as a volume production and export hub in the region and underscore Ford’s long-term commitment to Thailand. FTM is a state-of-the-art passenger car facility, where the Focus, Fiesta and EcoSport are built for sale in the domestic market and export across the region.

AutoAlliance Thailand (AAT) is Ford’s joint-venture facility, also in Rayong province, which builds the Ranger and Everest for sale in the domestic market and export across the region. Later this year, Ford will celebrate the start of incremental Ranger production at its FTM facility to meet strong customer demand across the region.

Additionally, Ford is continuing with efforts to enhance its customer and ownership experience. This includes further expanding its retail footprint with more new Ford dealerships in key locations across Thailand, providing even wider access to the Ford brand.

Ford is also continually upgrading the skills of Ford sales teams and technicians through progressive training programs and introducing additional services and technologies and upgrading its nationwide dealer management system.

Helping to strengthen the communities in which Ford operates is a core priority, with efforts that include helping improve community life, education, driver safety and environment.

Programs that Ford Thailand has implemented include Driving Skills for Life, which aims to raise awareness of driver and road safety. More than 8,000 licensed drivers have participated in the program free-of-charge since it was launched in Thailand in 2008.

Employees at Ford Thailand volunteer for a number of initiatives each year to deliver tangible benefits to communities, including building new homes with Habitat for Humanity for underprivileged families, and renovating schools. Ford also partners with the Marine and Coastal Resources Research and Development Center to support the conservation of endangered sea turtles, as well as environmental sustainability. 

Ford's presence in Thailand dates to 1960 when the Thai Motor Industry Company, a joint venture between Anglo-Thai Motors and Ford U.K., began assembly operations. In 1973, the joint venture was incorporated as a wholly owned subsidiary, Ford Thailand, but closed in 1976. Almost two decades later, Ford re-entered the Thai market in 1995 with the formation of AutoAlliance Thailand (AAT).

(March 2016)

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 199,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles.

At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.

Ford Motor Company in Thailand includes several business functions that support selected activities in the region, as well as all sales and marketing activities in Thailand to provide an outstanding Ford customer and ownership experience.

Ford Motor Company established its ASEAN regional headquarters in Bangkok in 2003, from where it manages the production, distribution, sales and servicing of Ford brand vehicles for all ASEAN markets. In 2010, with its Thailand operations leading the way, Ford began a product-led transformation of its business across the ASEAN region.

Since 2011, Ford has been one of the fastest growing automotive brands in Thailand, outpacing overall industry sales and gaining market share. This progress is being driven by the segment-defining Ranger pickup truck, the recently launched Everest premium SUV, EcoSport compact SUV, as well as the Focus and Fiesta passenger cars.

In 2012 Ford Thailand Manufacturing (FTM) was established in Rayong province to reinforce the strategic role of Thailand as a volume production and export hub in the region and underscore Ford’s long-term commitment to Thailand. FTM is a state-of-the-art passenger car facility, where the Focus, Fiesta and EcoSport are built for sale in the domestic market and export across the region.

AutoAlliance Thailand (AAT) is Ford’s joint-venture facility, also in Rayong province, which builds the Ranger and Everest for sale in the domestic market and export across the region. Later this year, Ford will celebrate the start of incremental Ranger production at its FTM facility to meet strong customer demand across the region.

Additionally, Ford is continuing with efforts to enhance its customer and ownership experience. This includes further expanding its retail footprint with more new Ford dealerships in key locations across Thailand, providing even wider access to the Ford brand.

Ford is also continually upgrading the skills of Ford sales teams and technicians through progressive training programs and introducing additional services and technologies and upgrading its nationwide dealer management system.

Helping to strengthen the communities in which Ford operates is a core priority, with efforts that include helping improve community life, education, driver safety and environment.

Programs that Ford Thailand has implemented include Driving Skills for Life, which aims to raise awareness of driver and road safety. More than 8,000 licensed drivers have participated in the program free-of-charge since it was launched in Thailand in 2008.

Employees at Ford Thailand volunteer for a number of initiatives each year to deliver tangible benefits to communities, including building new homes with Habitat for Humanity for underprivileged families, and renovating schools. Ford also partners with the Marine and Coastal Resources Research and Development Center to support the conservation of endangered sea turtles, as well as environmental sustainability. 

Ford's presence in Thailand dates to 1960 when the Thai Motor Industry Company, a joint venture between Anglo-Thai Motors and Ford U.K., began assembly operations. In 1973, the joint venture was incorporated as a wholly owned subsidiary, Ford Thailand, but closed in 1976. Almost two decades later, Ford re-entered the Thai market in 1995 with the formation of AutoAlliance Thailand (AAT).

(March 2016)